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The Cura Fitness journey began in November 2017 when Elizabeth Hylands decided to set up her own business, having completed her training and worked at another fitness studio.

Elizabeth takes up the story:

“I wanted to integrate the “know your worth” idea that I personally was worth more; that my clients were worth more – and together, self-care was at the heart of it all.

I started teaching 8 or so classes per week in Banbridge Rugby Club, with one week of free trials to get me started, and by the end of January had 22 monthly members.

Due to word of mouth, by March this doubled and by May, we had to look at securing our own premises locally, in order to hold the volume of classes we needed to.

There are no cliques, no posing in front of mirrors and each person that comes through the door is made to feel welcome.

Elizabeth believes there are several reasons why Cura Fitness has been such a success story:

“It is because the results have been brilliant and speak for themselves. There are no cliques, no posing in front of mirrors and each person that comes through the door is made to feel welcome. Also, during each class, the girls are monitored and instructed on technique.

When each exercise is completed correctly, the results start to show.

One of our members lost 45 inches from June until December – doing 4 classes with us per week! This was with adapting certain exercises, which I think is something we are really good at as we treat each person as an individual.

We have recently decided to become a female only business, as we want our members – all shape, sizes, ages and backgrounds to feel safe and welcome. We have ladies from the age of 17 right up until mid 60’s attend classes, and all know what they can and cannot do.

I also believe that because we are constantly mixing things up and not teaching the same classes over and over, that no one gets bored and on top of that the classes are only 30 minutes long.”